Other exploration work
Not everything needs a full case study. This is the working wall — quick concepts, visual studies and prototypes that sharpened the bigger projects.
A working prototype created with Claude (Anthropic) to share with the engineers. As a UX designer who crosses into implementation, I've always faced a familiar tension: great design ideas that slow down or lose fidelity in a static prototype. Some interactions simply can't be communicated through static screens — layered states, timing, sequencing and edge cases all collapse into a flat image that leaves too much open to interpretation. I started exploring AI-assisted tools to close that gap, and built a workflow around two tools with very different but complementary purposes: Claude and Cursor.
Storyboards created to show a sequence of steps graphically, in an easy-to-understand manner. The primary focus is imagery, with less emphasis on the accompanying text.
SPARK Car Care™ is the rejuvenated car care arm of ComfortDelGro Engineering. Involved from unified-flow discussions to proposing the system flow map, wireframes and design — for customers, corporate, government transport and internal staff. The app notifies users of upcoming appointments, servicing quotes, services, history and car-profile management; the management system handles booking, scheduling, technician assessment and job monitoring. Brand design covered the logo, palette, type and service icons.
Responsible for the company's web revamp from digital-first to an omni-channel approach, averaging 6,452,769 unique pageviews monthly. Conducted comprehensive user ethnographic research and synthesised findings from Google Analytics alongside UX workshops to understand business and user goals.
Design partner of Gray's website journey. The conceptualised theme — to serve as a periscope into the future. Fearless, confident and decisive.
A leaflet for sales engineers to give out to their customers, explaining the solutions of the brands the company worked with and what each one does.
Flying Chalks was conceived for students from all over who have difficulties applying, planning and finding information on overseas studying. Increased sign-up rate by 11.19% in one quarter and expanded visibility for the services page — overall converting an existing community platform into a personalised experience.
A bilingual entry ticket for the “Get to Know Singapore” competition finale. Designed as one piece doing four jobs — registration form, admission ticket, and tear-off stubs along perforated lines for the goodie bag, lucky draw and refreshments — so attendees carry a single ticket through the whole event.
Created a logo using drawn calligraphy, printed it and added golden flakes for a gold-gloss shine.